This month our Hidden Genius Alumni crossed over to a new chapter of the Alumni Venture Seed Fund: the Marketing Phase. In this phase, our young entrepreneurs have been learning all aspects of marketing from the best in the game. From market research and competitive analysis to branding and logo creation, our Geniuses are understanding how to get out in front of the target population, convert, and retain them.
GENIUSES KEY TAKEAWAYS
Brandon “Pierre” Bazile, RICH2 Hidden Genius Alum
“For market research purposes, I have shared a Google Form with my classmates to help improve my business and understand their needs.”
Gari’un Godfrey, RICH2 Hidden Genius Alum
“With the help of my Phase Coach, I have created questions to interview small businesses for research.”
Jeremy Samuel, OAK5 Hidden Genius Alum
“I am working on my competitor spreadsheet as I continue to network with venues and people for my business.”
Julian Wilson, OAK6 Hidden Genius Alum
“I look forward to conducting more user interviews to figure out the best price point and gauge interest.”
Langston Earl Scott, OAK4 Hidden Genius Alum
“I’ve learned about how important market research and competitive analysis is for my business.”
Click HERE to learn more about our Hidden Genius Alumni and their business ventures.
TECHNOLOGY PHASE COACHES & GUEST SPEAKERS
Dan Garraway
VP Strategy, Interactive at Vimeo
Florent Cantat
Director, CRM Backcountry
Lisa Love
Co-CEO & Co-Founder, Tanoshi
Marc H. Guirand
Founder & CEO, Derisk.vc
Tanya Diggs
Partner, Going Public PR
Karen Lewis
Founder & President, Going Public PR
Jesse Sacks-Hopenfeld
Manager, Social Media Operations, Analytics, and Influencers, Salesforce
Andrew Sacks-Hopenfeld
Director, Marketing ZO
Scott Smith
Co-Founder and COO, Fizz
